Hema Fresh SuperMarket - Alibaba group
Giải pháp ESL Zkong được tập đoàn Alibaba tin dùng cho chuỗi siêu thị Hema
Hema Fresh is a new retail platform driven by data and technology under the Alibaba Group. Hema hopes to create a community-based, one-stop new retail experience center for customers, bringing people "SWEET LIFE" with technology and human touch
Due to the huge types and quantities of goods in the Hema Fresh, about 8,000 items in one store.
The annual use of paper price tags and the printers that need to be configured on WiFi deployment and labor costs etc.
The total cost is around USD 45,000 per year.
At the same time, the goods in the Hema Fresh are mainly fresh
- The price is not problematic cause the uncertainty in the purchase of goods.
- Product promotion activities are extremely frequent. For example, fresh seafood would have 3-4 times price adjustment each day.
- Mostly the goods have a limited shelf life and easy to expire.
- The picking demand caused by online order and take-out orders is has been plagued by Hema Fresh.
- Price need to be the same online and offline.
Hema Fresh need to increase the brand reputation in the market cause Hema Fresh is the leading figure in China's new retail. The paper price tags can't enhance the service in the new retail store and the future lot.
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Hema Fresh supermarket - Alibaba Group
